Nowadays, a lot of marketers are making a fuss about improving their Search Engine Optimisation (SEO) to boost their online business. Businesses or individuals out there would have heard that “Content is King”, and that it’s the thing that you need to master in order to rank highly for your keywords. As times go along, they realise that competition is now not one-sided focusing on content alone but it includes multiple factors. They could be such as Mobile Friendliness for your website, social media accounts for your businesses, and other factors that tell search engines that sizable traffic are directed to your website for the right query. These factors play a role in enhancing the performance for your business. Other than writing good content for your business, here are a few tips and tricks to help you boost your SEO.
URL StructureMake sure that you have a good URL structure. The more readable the URL, the better for Google or other search engines to identify and acknowledge your pages; it works the same for your visitors as well! Adding keywords is also a good thing, it helps to indicate to those who see your URL on social media, email, or as they hover on a link to click (hovering on the links will show the URL in the bottom left corner) that they are looking at the right site for the information that they need. It is also the most prominent element searchers consider when selecting which site to visit when a list of results are shown.
Groom your title, formatting, and descriptionIt’s not surprising that a page with a bad structure would be less inviting to readers. Hence, it is very important that the description of the page be brief but concise with the title being parallel to the content and comprehensible at first glance. For formatting, show up and show off with a heading, subheading and body. For example, having proper headers signals to search engines the structure for your content. However, do not be limited by the usage of formatting, note that you can still be creative given that it doesn’t turn out messy.
Mobile Friendlyn this age, your website must be mobile-friendly, not only to better reach out to more customers, but to rank higher in targeted keywords as well. Notice that people are not only relying on desktop but on their mobile as well. Therefore, alongside heightening your SEO ranking is mobile optimization. This means, everything on your page must be mobile-friendly from the title to its designs. If you are still working on making your website mobile friendly, it is best to use MobileTest.me. This site will give you devices and their specs and you can see how your website appears to your potential visitors. You can also use the mobile friendly test tool to give you an analysis if their websites are mobile friendly on a page-by-page basis.
Social MediaBe known in the social media. Another trick to get a higher ranking is to be recognised in the social media. Make sure to install social media sharing to make it easier for your visitors to share the page or article posted. Here are a few quick tips to get started with social media:
- Engage with social media influencers and bloggers , consumers today trust recommendations from family, friends, and social media influencers more than any type of paid marketing.
- Ask interesting and creative questions to get a conversation going. One of the best ways to engage your audience, is to simply ask them to do so by posing thought provoking, interesting or creative questions. To get the best reach and to catch their eye, include a video or image with your question.
- Use infographics! Research shows that an estimated 90% of the information that comes to our brains is visual. So, using interesting images and videos as part of your social media marketing strategy will get people to stop and look or read. Below is an example of what an infographics looks like:
- Utilize social media management and engagement tools. Social media management and engagement tools can be easily integrated into your daily routine. They typically give you a place to schedule your posts and also help you keep up on social activity, so you can respond quickly and keep conversations going. There are a number of tools—both free and for a fee—out there. Some of those include: Hootsuite and Buffer. Choose the one that best matches with your budget, goals and the networks you’re using.