Almost all of the young people in Singapore use the internet every single day. They shop, learn, laugh, and coordinate all from behind some size of screen. When they’re looking online for the thing you do, it goes without saying that you should be there for them, otherwise, you’re missing out on countless potential customers. But moving your business online means you’re entering an entirely new marketplace, and to do that right you need to be informed. Here are the 2 major things you need to consider when beginning your online journey:
- How to get a domain that shows who you are and what you do
- How to design and launch a website that both personifies your brand and creates tangible business advantage
Choosing a Domain NameYour domain is your online identity. Here’s what to remember:
- Keep it simple and short
- Make it easy to type
- Don’t make the spelling unusual for the audiences native language
- Use keywords that the searcher is likely to use when looking for you if you can
- Choose a location specific descriptor if you operate in a closed, smaller area
- Think about if it is worth venturing away from the classic “.com” or if that would hurt your traffic. This should be based off your geographic location statistics. We find .com.sg or .sg are good extensions if you’re targeting only those in Singapore.
Getting your domain registeredAfter you’ve made your decision, an accredited organization that deals with domain names can help you out. To get the name, you’ll need to register it for a set period of time. The minimum is generally one year, but many choose to register for 2 or more for better prices. The actual price of the domain depends on the internet market price, its projected popularity, and it’s ending extension (.com, .sg, .net, etc.). This price is generally around $1 USD a month. If it is already owned, you may have to pay significantly higher for it – sometimes thousands a year. After you’ve worked out these specifics with your hosting provider, it’s finally time for the fun stuff.
Planning your websiteNow that you’ve got your blank canvas to work on, how do you know what to do with it? Let’s start with the basics. How will you use this site?
- To sell
- To inform
- To generate sales leads
- To promote
- What is the objective for my website?
- Who is supposed to see this website?
- Where is my target audience located?
- How do I want my visitors to describe the feel of my website?
- How much information should be located on my website?
- What do I like from what my competitors are doing with their sites?
How to decide on your web design strategyThere are generally three options when it comes to launching your website.
- Using a free website template or free website builder
- Paying for a high-end pre-designed template and customization
- Pay a designer(s) to build your dream site
What about hosting?Like we mentioned above, a free hosting plan can work for a one-man show with only a few visitors a month. But if you need your website to function as a professional business site you need to know which hosting option is best for you. Here are the two most common hosting plans-
- Standard shared hosting plans – usually under $20 a month
- VPS business hosting plans – usually under $500 a month